Dividend Investing Mistakes That Kill Your Returns

On the common dividend investing mistakes that can hurt your returns and how to avoid traps, diversify wisely, and build sustainable passive income.

It’s all well and good tracking your stock portfolio and looking at your projected yield, and then picturing all those sweet, sweet payments rolling in.

The problem is…

Dividends are not guaranteed.

There are actually several common things that new dividend investors do wrong that could end up meaning their income tap gets turned off right when they need it the most.

Let’s go through some common dividend investing mistakes, what you need to watch out for, and how to avoid falling into these pitfalls and traps to try to keep your income flowing into your pockets.

Let’s get started.

Chasing High Yields and Falling for Dividend Traps

Despite what a lot of finance influencers say, chasing high yields isn’t always a mistake.

Picking high-yield dividend stocks can be a smart move for your portfolio, especially if you focus on high-income strategies like I tend to do.

However, it does become a mistake if the company cuts its dividend or goes bankrupt, harming your investments.

High yields might look attractive because they promise big returns in the form of payments, but they can also be a warning sign of trouble in the company.

Often, high yields happen because the stock price has dropped, which can indicate problems like declining profits, bad management, or high debt.

These issues can lead to the company reducing or stopping its dividend payments, causing the stock price to drop further and decreasing investor income.

These high-yielding stocks that appear to be offering a nice payment but that are simply masking an underlying problem at the company itself are called dividend traps.

The problem with these dividend traps is you get hit twice: first, the company cuts the dividend, then the share price falls after too, so you lose out on both fronts of the total return.

Example: AT&T Inc. 

AT&T Inc. was once a favourite among income-focused investors, celebrated for its high dividend yield.

However, the appeal of its dividends masked deeper issues.

The company’s aggressive acquisitions of DirecTV and Time Warner led to a massive debt load, straining its financial health.

Despite facing intense competition and a rapid shift towards streaming, AT&T continued to offer high dividends.

By 2021, the company announced a major strategic shift, spinning off Time Warner Media and merging it with Discovery Inc., and significantly cutting its dividend.

This move signalled that the high yields were unsustainable.

The dividend cut exposed AT&T as a classic dividend trap, where enticing dividends lured investors into a company with underlying financial vulnerabilities.

This is a clear example of one of the dividend investing mistakes.

This case highlights the importance of evaluating a company’s overall health, not just its dividend yield.

Instead of chasing the highest yields, try to aim for a balance between yield and stability.

Companies that offer moderate yields but have strong financial health usually provide better long-term returns.

Look for companies with a reasonable payout ratio (the percentage of earnings paid as dividends), consistent earnings growth, and manageable debt levels.

A high payout ratio may mean the company can’t sustain its dividend during tough times.

A Lack of Diversification

Investing all your money into just a few stocks that pay high dividends can be risky.

If these companies face problems like lower profits, operational issues, or economic downturns, they might cut or stop paying dividends.

This could seriously reduce your income and make your investments less reliable.

If you look at some of the highest-yielding stocks, you’ll see that they’re from similar sectors or even similar industries.

It’s just the case that some sectors and industries are more likely to pay dividends than others.

Diversity of Stocks

To lower this risk, spread your money across different types of companies and industries.

This means investing in companies from different sectors, like utilities (which provide basic services) or consumer staples (like food and household products).

Also, consider companies that consistently pay dividends and have good growth potential.

By doing this, you lessen the impact if one company doesn’t do well, and you increase the chance of steady income and better returns over time.

One way you might want to diversify your investments is through the Pie feature on Trading 212.

You can build a pie of 50 stocks and organize them in a manageable way that will let you have a whole range of industries and sectors all paying you out.

Overlooking Dividend Growth

Many beginners focus only on the current dividend yield, which shows you how much money you get from a dividend compared to the stock price right now.

While this is important, it doesn’t take into account how much the dividend might also increase in the future.

Companies that regularly raise their dividends are often financially strong and well-managed.

If you only look at the current yield, you might miss out on companies that can provide growing income over time.

This missed opportunity can affect your long-term earnings and investment growth.

Instead of just checking the current dividend yield, also look at whether the company has a history of increasing its dividends every year.

You can look to invest in companies that have a proven track record of regularly raising their dividends.

This way, you’ll not only get the initial yield but also benefit from growing dividend payments over time.

Increasing dividends can help protect your investment income from inflation and improve your financial situation in the future.

By considering both the current yield and the potential for dividend growth, you can make smarter investment choices and increase your overall returns.

Let’s look at an example.

Way back in 2013, let’s say you looked at Texas Instruments (TXN), which cost about $35 a share with a dividend yield of around 2.5% at that time.

By 2023, Texas Instruments’ stock price rose to $170, and its annual dividend grew from $1.12 to $5.44 per share.

With this example, TXN’s stock price had grown, and the annual dividend had grown by about 386%.

Not Reinvesting Dividends

Another common mistake in dividend investing is not reinvesting dividends.

Many investors opt to receive their dividends as cash payouts, missing out on the significant benefits of compounding.

Well, I can’t really blame you, as sometimes you’ll need some cash.

Many investors make the potential mistake of taking their dividends as cash rather than reinvesting them.

Compounding

While getting cash and spending it might seem nice, you’re missing out on a big advantage to growing your wealth: compounding.

When you reinvest dividends, you use the money from your dividends to buy more shares of stock.

These extra shares will also start earning dividends, which you can then reinvest to buy even more shares.

This creates a cycle where your investment keeps growing faster and faster.

If you don’t reinvest your dividends, you lose out on this growth over time.

This can lead to a much smaller overall return on your investment compared to if you had reinvested your dividends.

To make the most of your dividends, choose to reinvest them instead of taking the cash.

This means using your dividend payments to buy more shares of the stock.

Many investment accounts offer automatic plans that do this for you.

By reinvesting the dividends, you’re effectively growing your investment by increasing your shares and taking advantage of compounding.

This strategy can lead to faster and greater growth of your investment over time.

The power of compounding through dividend reinvestment can significantly enhance your long-term returns.

It enables you to benefit from the growth potential of both stock price appreciation and increasing dividend income generated by your larger shareholdings over time.

This strategy can lead to substantial growth in both the value of your investment portfolio and the income generated from dividends.

Conclusion

Investing in dividends can be a rewarding strategy, providing a steady income stream and potential for long-term growth.

However, it’s crucial to avoid common pitfalls that can jeopardise your financial stability.

By being mindful of chasing high yields, diversifying your portfolio, focusing on dividend growth, and reinvesting your dividends when it’s appropriate, you can build a more resilient and profitable investment strategy.